Conversational marketing
## Drift MCP Server: Conversational Marketing Intelligence The **Drift MCP Server** integrates the leading conversational marketing platform directly into Google Antigravity, enabling AI assistants to manage chatbots, track conversations, and orchestrate buyer experiences across your website. This integration brings real-time engagement capabilities to your development workflow for building interactive customer experiences. ### Why Drift MCP? - **Conversational AI**: Deploy intelligent chatbots that qualify leads, book meetings, and provide instant answers - **Revenue Acceleration**: Connect website visitors directly with sales reps based on intent signals and account data - **Account-Based Marketing**: Personalize conversations based on company, industry, and visitor history - **Meeting Scheduling**: Automated calendar booking integrated with rep availability and routing rules - **Analytics Intelligence**: Track conversation performance, conversion rates, and revenue attribution ### Key Features #### 1. Conversation Management ```python from anthropic import Anthropic client = Anthropic() response = client.messages.create( model="claude-sonnet-4-20250514", max_tokens=1024, messages=[{ "role": "user", "content": "Get all open conversations from today and identify high-intent leads for immediate follow-up" }], tools=[{ "name": "drift_conversations", "description": "Manage chat conversations" }] ) ``` #### 2. Playbook Configuration ```python # Configure chatbot playbooks response = client.messages.create( model="claude-sonnet-4-20250514", max_tokens=1024, messages=[{ "role": "user", "content": "Create a playbook for pricing page visitors that qualifies budget and books demos" }], tools=[{"name": "drift_playbooks", "description": "Configure chat playbooks"}] ) ``` #### 3. Contact Management ```python # Manage Drift contacts response = client.messages.create( model="claude-sonnet-4-20250514", max_tokens=1024, messages=[{ "role": "user", "content": "Find all contacts from enterprise companies who engaged in the last week" }], tools=[{"name": "drift_contacts", "description": "Manage contact data"}] ) ``` #### 4. Meeting Scheduling ```python # Manage meeting bookings response = client.messages.create( model="claude-sonnet-4-20250514", max_tokens=1024, messages=[{ "role": "user", "content": "Show me all meetings booked through Drift this week and their source conversations" }], tools=[{"name": "drift_meetings", "description": "Track meeting bookings"}] ) ``` ### Configuration ```json { "mcpServers": { "drift": { "command": "npx", "args": ["-y", "@anthropic/mcp-drift"], "env": { "DRIFT_ACCESS_TOKEN": "your-drift-access-token" } } } } ``` ### Use Cases **Lead Generation**: Deploy intelligent chatbots that capture visitor information and qualify leads in real-time. **Sales Acceleration**: Route high-value prospects directly to available sales reps for immediate engagement. **Customer Support**: Provide instant answers to common questions while seamlessly escalating complex issues. **ABM Campaigns**: Deliver personalized welcome experiences for target accounts visiting your website. The Drift MCP Server brings conversational marketing intelligence directly into your development workflow, enabling real-time buyer engagement at scale.
{
"mcpServers": {
"drift": {
"mcpServers": {
"drift": {
"env": {
"DRIFT_ACCESS_TOKEN": "your-access-token"
},
"args": [
"-y",
"drift-mcp-server"
],
"command": "npx"
}
}
}
}
}